Rebranding

The Endometriosis WA brand has been carefully crafted by three women who live with endometriosis and adenomyosis. Leigh Wood, co-owner and design director at Nani Creative; Emma Lambert, associate senior account director at Gatecrasher; and Clare Reid, CEO and senior writer at Lush.

These women share boardrooms with cups of tea carefully pressed into their stomachs to try and relieve the pain; they share text threads and advice on period tracker apps; heat packs (which are much safer than teacups) and desk drawers full of attempted remedies.

Most of all, they share their stories, with each other and their communities. They all generously donated their time and decades of branding expertise to create the visual and written brand for Endometriosis WA that is both warm and driven, inclusive and dependable. Their collective goal was to tell a story that feels real within a space that feels safe.